The problem of air pollution has attracted significant attention in the media and policy discourse recently. However, the focus has predominantly been on outdoor or ambient air pollution though more than half the deaths attributable due to air pollution actually arise from household air pollution caused mainly by burning solid fuels such as firewood and dung-cakes for cooking. A variant of this article was published as an opinion piece in the Indian Express on 25th Jan 2019 to highlight this issue and stress that addressing this challenge requires demand-side interventions in addition to supply-side interventions.