India’s  continued  high economic growth is likely to result  in booming sales of electrical appliances in both residential and commercial sectors, placing a tremendous burden on the already resource-strained power sector. Policies that encourage energy efficiency have the unique advantage of meeting demand through existing capacity at a lower cost than that of building additional capacity. We present a case  for promoting  super-efficient  appliances (SEA) as a step beyond India’s current standard and labelling (S&L) program. We considered four  most popular  mass-market electrical  appliances, namely  room air conditioners, refrigerators, television sets, and ceiling fans, and found that compared to a moderate S&L program, a shift to super-efficient models of these appliances in the next decade can  save three times as much electricity as that possible through  the  aggressive  S&L  program proposed by Bureau of Energy Efficiency clearly pointing out the urgent need to go beyond the S&L program. We estimate the total savings from SEA in 2020 at 60 TWh avoiding about 48 million tonnes of CO2 equivalent.  An estimated  20,000 MW of peak capacity will be avoided as a result of these savings.